Although medical marijuana is legal in 37 states and nineteen allow recreational use, advertising in traditional American media has been a slow journey for cannabis companies. But even if social media platforms aren’t friendly to the industry, they’re still the most effective space for businesses to connect with customers.
Instagram and Facebook, both of which are owned by Meta, don’t unequivocally block cannabis dispensary searches, product postings and influencers. Cannabis-associated accounts can get away with the use of sly hashtags like “#w33d” while refraining from listing prices and strategically…
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