May 27, 2024

Rocky Daily News

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The Sunriser | Skiing has reached a “tipping point,” Alterra CEO says

1 min read


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Good morning, Colorado.

Yesterday, my wife and I were scouring the kitchen to figure out what to make for dinner. We could defrost this, we could sear that, we could roast some of these. Then she looked at me and said, “Want to just get tacos?”

And we did.

So before we get on to the news, let’s all say three cheers to tacos.

The Beavers chairlift carries skiers and snowboarders up the mountain at Arapahoe Basin on Feb. 9, 2019. (Jesse Paul, The Colorado Sun)

Earlier this month, Jason Blevins sat down with Alterra CEO Jared Smith in front of 800 resort and tourism industry leaders to talk about — well, what else — skiing. In the wide-ranging conversation, the two covered climate change, next-gen finance and growing the sport without…

The Colorado Sun

2024-04-24 09:10:42

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