This story first appeared in The Outsider, the premium outdoor newsletter by Jason Blevins.
In it, he covers the industry from the inside out, plus the fun side of being outdoors in our beautiful state.
A few years ago, the outdoor industry was struggling to get more people outside after several decades of participation studies showing nearly half of Americans did not go outdoors to have fun.
The pandemic changed that and the latest study by the Boulder-based Outdoor Industry Association shows a record 168.1 million Americans — 55% of the population ages 6 and up — went outside for recreation in 2022. That’s a 2.3% increase over the previous record in 2021. Since January 2020, 14.5 million more Americans went outdoors to run, hike, bike, camp and participate…
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