October 1, 2022

Rocky Daily News

Colorado Politics-Sports-Business-Weather

Patagonia Yvon Chouinard donates company to fight climate change

1 min read


In a letter shared Wednesday, Yvon Chouinard pens his reasoning for shifting ownership of his company.

WASHINGTON — Yvon Chouinard, who for 50 years was the founder of outdoor apparel Patagonia, has given away his $3 billion company. 

His motive? Fighting the current climate crisis. In a letter shared on Wednesday, Chouinard pens his reasoning for shifting ownership of his company to a trust and nonprofit organization dedicated to combating climate change.

“While we’re doing our best to address the environmental crisis, it’s not enough. We needed to find a way to put more money into fighting the crisis while keeping the company’s values intact.”

2022-09-14 17:28:45

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