WASHINGTON — Farewell Oscar Mayer Wienermobile…hello, Frankmobile?
The iconic hot dog on wheels is undergoing a name change for the first time since it first debuted in 1936, Kraft Heinz, the parent company of the Oscar Mayer brand, said in a press release.
The newly-dubbed Frankmobile “pays homage to the brand’s 100% Beef Franks as it debuts a tasty new recipe,” Wednesday’s announcement stated. You won’t see too many physical changes as part of the rebrand — it’s still, well, a giant hot dog on wheels. The vehicles did get giant new decals proclaiming them “the all beef beef frank Frankmobile.”
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