As inflation affects consumer budgets and Colorado’s marijuana market lags, the Colorado-based edibles company hopes that producing more affordable and creative ways to ingest THC will help keep sales afloat. The brand’s new THC-infused pills, Bump, might remind users of another substance, but CEO Peter Barsoom insists the term can be applied to many other instances — with a wink and nod.
“We don’t take ourselves too seriously. The word ‘bump’ is a widely used phrase. Sure, it does happen to come in a white bottle with white pills, but we think of it like being bumped up to first class before a flight,” he says.
Amid rising prices on most retail fronts, commercial marijuana has been one of the few goods to continue dropping in…
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