New THC “Bumps” Aim for Affordable Edibles

1906 needs a bump, and it’s hoping you want one, too.

As inflation affects consumer budgets and Colorado’s marijuana market lags, the Colorado-based edibles company hopes that producing more affordable and creative ways to ingest THC will help keep sales afloat. The brand’s new THC-infused pills, Bump, might remind users of another substance, but CEO Peter Barsoom insists the term can be applied to many other instances — with a wink and nod.

“We don’t take ourselves too seriously. The word ‘bump’ is a widely used phrase. Sure, it does happen to come in a white bottle with white pills, but we think of it like being bumped up to first class before a flight,” he says.

Amid rising prices on most retail fronts, commercial marijuana has been one of the few goods to continue dropping in…