August 13, 2022

Rocky Daily News

Colorado Politics-Sports-Business-Weather

New Belgium Will Resume Fabled Brewery Tours in May

1 min read


For many years, one of the things that set New Belgium Brewing apart was the opportunity it gave visitors to take a peek behind the curtain of its sprawling and unusual operation in Fort Collins. Not only did tour guides show people the brewhouse, but they brought them through the whimsically decorated corridors of its offices, through the foeder forest, into the quality lab, offering beer samples all the while.

But when the pandemic hit in March 2020 — just four months after New Belgium sold to Japanese beer conglomerate Kirin — the brewery shut down almost all of its public interaction.

This spring, New Belgium plans to restart its tours, which have been revamped and simplified from previous iterations, as a hearty “welcome back” symbol for the state’s billion dollar brewing…

Jonathan Shikes

2022-04-01 11:30:00

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