Friends and co-owners Nels Wroe, Marc Staats and Aaron Main originally wanted to start a brewery, but day jobs and everyday life put the idea on the back burner. In 2017, a freelance side project introduced them to the craft distilling scene, and the concept for Dry Land was born.
The trio wanted to do Colorado justice, explains Wroe, with the goal of creating one-of-a-kind spirits that truly represent the spirit of the American West, even when that meant sourcing ingredients that are more expensive or a bit more difficult to work with.
“You can taste the original ingredients in all of the spirits,” says Wroe who, with a background…
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