July 17, 2024

Rocky Daily News

Colorado Politics-Sports-Business-Weather

Did Chipotle direct its workers to serve smaller portions?

1 min read

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The Colorado-founded Chipotle Mexican Grill says it made no changes to portions at any of its restaurants before rumors about smaller servings began going viral online.

The recent viral trend promotes the notion that customers could get bigger portions if they recorded line workers at the fast-casual restaurant making their bowls and burritos. But Chipotle Chief Executive Brian Niccol said in multiple interviews that customers should instead make a subtle, suggestive nod to a line worker spooning their food if they aren’t happy with their portion sizes.

The company has not issued an official statement on the social media trend, but it did post a TikTok video poking fun at it, suggesting all the cameras were turning its workers into celebrities. Chipotle did not…

Justin George

2024-06-17 03:50:00

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