Despite technological changes that have revolutionized communication over recent decades, traditional radio remains a going concern in metro Denver, the country’s eighteenth-largest market. But as demonstrated by the latest report from industry leader Nielsen, a relative handful of stations owned by media conglomerates dominate the scene, leaving most other signals to scramble for the scraps — and in July, many of them failed to generate enough listeners to even register in the ratings available to the public.
This last point is important. Most of Nielsen’s ratings are considered proprietary, in part because they’re so granular. They’re broken down by age and gender, so that outlets targeting a specific slice of the audience pie — for instance, females between the ages of 25 and 54…
Michael Roberts 2022-08-19 06:23:00
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