CU Buffs merchandise in high demand far from Boulder

DENVER (KDVR) — With their success on the field so far, the Colorado Buffaloes are the talk of the sports world. That’s clear when you visit any sporting goods store to look for Buffs merchandise.

“It’s an interesting question: What is selling fast? It’s a simple answer: If it has CU, if it has a buffalo,” Derek Friedman said.

Friedman owns Sportsfan, where you can find Broncos gear, if you want it, and any other Colorado or Denver team apparel.

The hottest item as of late is any CU Buffs gear, which saw a spike since Deion “Coach Prime” Sanders arrived as the football team’s head coach.

“So we first had a huge spike back when he first signed, and then it kind of went down a little…