November 28, 2022

Rocky Daily News

Colorado Politics-Sports-Business-Weather

Broncos ads are costly for Colorado campaigns

1 min read

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Candidates and super PACs shell out hundreds of thousands of dollars to reach voters during Denver Broncos games in election years, hoping to parlay big viewership into a touchdown on Election Day. 

And 2022 is no exception.

A Broncos game is typically the most expensive ad time available in Colorado’s three TV advertising markets — Denver, Colorado Springs and Grand Junction. It’s easy to tell why: nearly 20 million people watched the Broncos lose Sept. 12 to the Seattle Seahawks. And TV ads are often a statewide or congressional candidate’s best shot at influencing voters.

The TV ad air-time rates are most expensive in Denver and least expensive in Grand Junction, though they vary among stations in a single market. And super PACs pay far more than candidates…

Sandra Fish and Jesse Paul

2022-09-28 04:20:00

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